Global market for extended reality was estimated at USD 33.78 billion in 2020 and is projected to reach USD 285.39 billion by 2027, growing at a CAGR of 35.64% over the analysis period.
Extended reality (XR) is a term for all immersive technologies such as augmented
reality (AR), virtual reality (VR), and mixed reality (MR). All these immersive
technologies extend reality experience by either blending virtual and physical
worlds or by creating a fully immersive experience. Furthermore, increase in
trend of adoption of smart devices is one of the major factors that drives the
demand for extended reality (XR). Moreover, augmented reality and virtual
reality technologies are proving to be very beneficial for retailers and media
& entertainment industries such as motion picture, and promotional
campaigns. In addition, users can virtually try clothes, shoes makeup, and
other wearables, which is anticipated to fuel demand for extended reality
during the forecast period.
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The
Major Players in the Extended Reality Market Include:
·
Microsoft (US)
·
Sony (Japan)
·
Oculus VR (Facebook) (US)
·
HTC (Taiwan)
·
Google (US)
·
Samsung Electronics
(South Korea)
·
Apple (US)
·
PTC (US)
·
Seiko Epson (Japan)
The Extended Reality Market is
segmented by type and application. Growth between segments over the period
2022-2028 provides accurate calculations and forecasts of revenue by type and
application in terms of volume and value. This analysis can help you expand
your business by targeting eligible niches.
Market has
segmented the global Extended Reality Market on the basis of type, application,
and region:
By Type:
·
AR
Technology
·
VR
Technology
·
MR
Technology
By
Application:
·
Consumer
·
Commercial
·
Enterprise
(Manufacturing)
·
Healthcare
·
Aerospace
& Defense
·
Energy
·
Automotive
·
Others
By Regional Outlook
(Revenue, USD Billion, 2017 – 2028)
- North America (U.S., Canada,
Mexico)
- Europe (Germany, U.K., France,
Italy, Russia, Spain, Rest of Europe)
- Asia-Pacific (China, India,
Japan, Southeast Asia, Rest of APAC)
- Middle East & Africa (GCC
Countries, South Africa, Rest of MEA)
- South America (Brazil,
Argentina, Rest of South America)
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Covid-19
Impact and Recovery Analysis on Industry:
The COVID-19 pandemic has had
devastating effects on several industry verticals globally. To constrain the
number of cases and slow the coronavirus spread, various public health
guidelines were implemented in different countries across the globe. COVID-19
protocols ranging from declaring national emergency states, enforcing
stay-at-home orders, closing nonessential business operations and schools,
banning public gatherings, imposing curfews, distributing digital passes, and
allowing police to restrict citizen movements within a country, as well as
closing international borders. With the growing vaccination rate, governments
are uplifting the protocols to give a boost to the stagnant economy. Like other
industries, Extended Reality Market have experienced slowdown the growth,
however market is expected bounce back as restrictions are being lifted up by
governments across the globe.
The research provides an up-to-date
analysis of the current market scenario, as well as the current developments
and drivers, and the market landscape. Furthermore, the growing demand for Extended
Reality is expected to propel the industry forward. The Extended Reality market
analysis is segmented into type, application, and geographic landscape.
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What aspects
regarding the regional analysis Market are included in this report?
·
Geographical regions covered in the report
include North America, Europe, Asia Pacific, Latin America and Middle East and
Africa region.
·
The report consists of detailed
region-wise analysis of current and future market trends, providing information
on product usage and consumption.
·
The growth rate of the market in every
region, including their countries over the forecast period is included in the
market report.
·
Based on what factors are the key market
players assessed in this report?
·
The report offers detailed analysis of
leading companies in the market across the globe.
·
It provides details of the major vendors
involved in the Market including Key Players
·
A comprehensive overview of each company
including the company profile, generated revenue, pricing of goods and
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